Principles of Business, Marketing and Finance/Syllabus

Principles of Busuness, Marketing and Finance

Course Description: In Principles of Business, Marketing, and Finance, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, the marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management principles. This course allows students to reinforce, apply, and transfer academic knowledge and skills to a variety of interesting and relevant activities, problems, and settings in business, marketing, and finance.

Unit 1: Business Communication

Unit 2: Let’s Talk Business

Unit 3: Private Enterprise

Unit 4: Terms, Roles, and Strategies

Unit 5: Domestic and World Trade

Unit 6: Government Roles

Unit 7: Ethics, Laws, and the Legal System

Unit 8: Labor and Productivity

Unit 9: Marketing

Unit 10: Money, Money, Money

Unit 11: Career Plans